News

On 12 and 13 June, representatives from 14 of Salicru’s 15 official IT wholesalers met in Figueres (Girona) on the occasion of Spain’s Annual IT Wholesalers’ Conference. Salicru’s wholesaler network extends across all of Spain and consists of companies with extensive experience and recognised prestige in the market. 

As well as being an important opportunity for Salicru to update the information in its portfolio of products aimed at the IT market and support its sales strategies, the event also had its lighter side. During the edition, the 40 attendees paid a visit to the Dali museum and also had a chance to find out what it feels like to free fall at an altitude of 4,000 m at the Windoor Real Fly indoor skydiving facility in Empuriabrava. 

Since its beginnings, Salicru has based its business strategy on combining its capacity for internationalisation with a core value for the development of its business: proximity to clients and responsiveness to their needs. For this reason, possessing a well-developed, cohesive and proactive sales network with a strong corporate culture is critical for the evolution of the business, especially in the current economic climate.

And this is where the wholesale channel plays a key role. Dealers have a “multiplier effect” because they are the ones that get products to market, know their clients and understand their needs the best and are ideally placed to offer advice because of their proximity to them. Since its beginnings, Salicru has maintained a close relationship with this channel, aware that it has a vital role to play. Because of this, it offers them all of the tools at its disposal to enable them to develop their sales strategies with greater resources: sales and technical support, training and communication resources, among others. 

As a result of this close cooperation and involvement, the company can offer its clients a comprehensive service that ensures a secure and high-quality electricity supply for their premises and production processes. More than just a traditional supplier, Salicru, through the service that it offers, can take on the role of a “technology partner” involved in all processes, from the sale of the device and its installation and maintenance to the training of the client’s staff.