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News

The Middle East, a strategic market for Salicru

Monday, 14 may 2012

Since 1996, Salicru has invested firmly in the Saudi Arabian market as one of the motors of the region’s economy. In fact they were pioneers among Spanish and European companies in establishing a commercial relationship with the country. Since then, this market has grown constantly, accounting in 2011 for 8% of the company’s turnover in the Middle East. As a whole, this region is a strategic market for the company, and accounts for a large part of its exports.

Salicru’s products were consolidated in the country after 2002 through agreements for installation, assistance and after-sales with local partners. The company mainly supplies UPS for public bodies such as the national electricity company, the ministry of the interior and banks, to mention but a few key sectors of operation. It is precisely in the banking sector where the company from Palautordera (Barcelona) has a firm footing.

Recently one of the main projects in the sector has been the supply of 800 RE stabilisers through its local partner. The main application of these units is to protect cash dispensers for the following banks: Saudi Fransi Bank, National Commercial Bank, Al Jazera Bank, Saudi Hollandi Bank and Al Riyad Bank. These units are 2 kVA, with a double input at 110 and 230 V (to make them compatible with the voltages of the whole country) and output at 110 V.

In addition, the National Commercial Bank and the Saudi Hollandi Bank have called on Salicru to protect their offices by installing a total 100 SLC CUBE3 series units with powers of between 7.5 and 30 kVA. These UPS guarantee a continuous, safe power supply for all electrical and computer equipment.

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