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Until now, the crisis in the Red Sea region has forced the company to divert its transport routes through South Africa, leading to delays of over three weeks. By opening this centre, Salicru will navigate these delays, optimising delivery times and improving the service to its customers. It will also be able to manage operations with greater flexibility, and respond to the growing demand for its products in these strategic areas.

For Ramon Falguera, Chief Corporate Sales Officer, this step in the international expansion strategy “will allow for our customers’ needs to be met more efficiently, and will strengthen our position in certain markets that Salicru has not only entered but has become the top of mind in the purchasing decisions of many key companies”.

This new logistics centre will provide faster distribution and will also allow for the range of products available in the Middle East and APAC to expand, thus strengthening its presence in these key markets, as the opening of its new subsidiary in Australia also indicates.