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Salicru’s more than 600,000 units up and running have given it the experience and knowledge that guarantee it the capacity to provide its customers with integral solutions. In a constantly transforming society, Salicru remains faithful to its commitment to provide on-going training for its official distributors in the electrical channel on new applications and market niches produced by the new technologies.

Throughout the year, the company carries out training sessions for its main distributors to refresh their knowledge and to hear success cases related to the new applications for which the commercialised products are intended, given the possibilities opened up by the new technologies for a large number of industrial and business sectors.

These meetings are targeted principally at internal salespeople (retail sales in store) and external salespeople (salesmen visiting the end customers), but sometimes, if the distributors require, training is tailored to the end customer, in other words the installers, for it is as important to have technologically efficient equipment as it is to have the knowledge to get the most out of it and to extend its useful life through correct operation.

Salicru has always based its business strategy on the conjugation of its internationalisation capacity and a fundamental value for the development of its activity: customer proximity and the company’s ability to answer their global or sporadic needs. Having trained distributors capable of offering personalised answers is therefore a keystone to business, and particularly in the modern economic context.