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Wholesalers and distributors

The structure of Salicru’s IT sales channel is mainly based on wholesalers and distributors, both physical and virtual, complemented by marketplaces and various e-commerce platforms to form a structure with separate components that work together harmoniously.

Salicru's relationship with wholesalers and distributors has always been strong, as their role is fundamental to the consolidation and expansion of our business. In fact, we've become more of a technology partner than a classic supplier because offering an optimum service to our customers requires a sound knowledge of our products and services at the point of sale. As a result of this relationship, our channel can offer the necessary services for any type of project in the IT sector, from pre-sales (advice, training and recommendation) to implementation and post-sales (installation, maintenance and technical support).

Therefore, to ensure the businesses that form part of this channel can continue to develop their commercial activity in a proactive and robust way, Salicru provides them with resources to reinforce their sales strategy, including sales support, training courses, advice and technical support and communication tools, among others.

Another avenue of action in this channel is the signing of commercial agreements that offer the possibility of accessing new customers and markets by supplying our equipment, as well as the opportunity to implement customised and high-profile technological solutions capable of meeting the needs of their customers in terms of the protection and safety of their equipment and industrial processes.

Salicru's commitment to wholesalers and distributors is also reflected in its active participation in the trade fairs and conventions organised annually for professionals in the sector.

Other sales channels

Also worth highlighting is our network of 12 national branches and 11 international subsidiaries, which allows us to comply with a philosophy that remains as valid today as it was on our first day of business: staying in close contact with our customers in order to respond to their needs. And to ensure this corporate philosophy translates to reality, we have fostered a commercial and technical network capable of offering mirror-image services in both national and international markets.

Finally, our online sales channel, which comprises various e-commerce platforms, currently operates in Spain, Portugal, the United Kingdom, Austria, Germany and Romania. Purchases made through this channel are managed by the wholesalers and distributors who agreed to collaborate on this new B2B initiative that responds to the latest e-commerce and marketplace demands of today's consumers.