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Salicru Gives Its Corporate Catalogue a “New Look”

Friday, 3 september 2010

“Future staking is settling so as to overcome all challenges indeed: self and costumer’s. For achievement’s sake, at SALICRU, we work daily with best energy-wise." These are the words with which the company's General Manager, Eduard Salicrú, opens the new corporate catalogue.

In comparison to previous editions, the new catalogue features a more conceptual and visual design in red and silver that is structured into two levels: text information on semi-transparent film over impressive, double-page images. The format has also been changed from vertical to oblong and a practical flap with a magnetic closure has been introduced.

The inner flap includes the new video that has been produced for the occasion which uses interviews with the founders and current executives of Salicru and past and present images and information graphics to invite the viewer to take a virtual walk through the history of the Catalan company which began its journey more than four decades ago in a small Barcelona town and is present today in more than 40 countries on the five continents.

More than products, solutions; this is the message that prevails in the section dedicated to its product range.  Significant space is reserved for the new solutions in its energy efficiency range such as the ILUEST series and the EQUINOX photovoltaic inverters as a complement to its traditional core business - the UPS with which it continues to be a sector leader.

Those interested in requesting a paper copy of the new catalogue (available in Spanish and English) may send an email to: marketing@salicrum.com.  Plus, if you can check out the corporate video under the presentation section of the company’s website, click here.

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