New European Area Manager

More than four decades after starting the business, Salicru continues to a leader in Spain in the power electronics sector and with important international projection, both with regards to income and structure. Its pioneering spirit and internationalization strategy have led to the fact that Salicru is currently a world reference in the design of uninterrupted electricity supply solutions and is present in more than 40 countries, where it provides its clients with high quality electrical supply.

To reinforce its marketing and export strategy in EU countries, the main export office has contracted a new European Area Manager, Silviu-Alin Oltean, since September. Oltean, a 37-year old Romanian, has a degree in Economy from the Babes-Bolyai University in Cluj-Napoca (Rumania), has specialized in Marketing and Management, and has earned a Post Graduate degree in International Trade and Finance, from the University of Barcelona. He has more than eight years of experience in the technological sector as the chief marketing manager on a number of international markets.

The European market represents 25% of all Salicru exports, with France, United Kingdom, Portugal, Ireland and Poland being the countries where it has an important presence. Despite the current general economic context, the company sales in this market have experienced an average annual growth of 8% over the last five years.

With the incorporation of the new Area Manger, Salicru seeks to take another step towards the consolidation of its international projection, which began in 1978. Its market share has increased in those countries where it is already present and expanding its horizons towards new markets with major growth potential, both with its UPS product range and its Greenergy range.

Currently, Salicru has business operations at its own production centers in Spain and China. With the recent inauguration of an office in Morocco, there are now eight countries where affiliate corporations can be found: in addition to Morocco, France, Portugal, Hungary, the United Kingdom, China, Singapore and Mexico.